Arts & Architecture Pop-up | bookstall reinvented



Art and architecture books are still a cult affair. Both the visual and haptic stimuli and the richness of the content inspire new and old generations of readers. The role of the book in today’s society is unquestionable. However, the position and visibility of the book are indeed questionable.

We want to bring the book closer to the interested user. But who is “We?” The publishers Birkhäuser, JOVIS, Deutscher Kunstverlag and De Gruyter Arts have recently joined forces and created a new arts and architecture cluster that assumes a strong position within the professional and scholarly discourse. We, the publishers’ cluster, want to actively approach more interested readers and convince them of the value of our books. 

How can we – the publishers – reach a broader public and initiate a dialogue? How can we increase our presence and access more (unconventional) locations? What synergies with other uses or spaces could then emerge?

For the Arts & Architecture Pop-up design challenge, competition participants were tasked with designing the detailed concept for a novel pop-up bookstall system, which is set to be launched at the world’s most famous book fair in Frankfurt in October 2020.

Our cluster is looking for a future-oriented concept of a dynamic and flexible display system, based on a clever, sustainable, and user-friendly design. A great number of international competitors submitted their proposals, by which they took the unique chance to influence the visibility of these four highly important publishers and to shape and carry their message to the public.


The Competition Winners


1st Prize: BOOX | Moritz Hahn


2nd Prize: HTAAB (Reinvented) | Florian Kilian Jaritz, Philipp Krüpe


3rd Prize: STICK-IT-STALL | Sofía Ribas, Marie Vorbeck


Mention: BOOKALLEY | Saskia K.


The Competition Jury


Claudia Carrasco


Berta Julià Sala


Doris Kleilein


Prof. Nina Pawlicki, Eike Roswag-Klinge, Matthew Crabbe


Sorana Radulescu
The Publishers’ Cluster


Due to the current situation, we have established a new format for a remote jury. All competitors are being updated and informed about the next steps. 

Do you have any questions? Please reach out to




1st Prize books worth 1500€ from the entire portfolio of the publishers’ cluster
2nd Prize books worth 1000€ from the entire portfolio of the publishers’ cluster
3rd Prize books worth 500€ from the entire portfolio of the publishers’ cluster
Mention books worth 200€ from the entire portfolio of the publishers’ cluster

Beyond the material prize, you will gain great publicity, as the winning design will be disseminated on several professional channels.


Our Partners


Photo by Lysander Yuen on Unsplash