Max Burchartz

1887–1961 Künstler Typograf Pädagoge

Gerda Breuer (ed.) with assistance of Julia Meer / Bergische Universität Wuppertal

Hardcover
23 x 30 cm
320 pages, 168 col. and 218 b/w
German
ISBN 978-3-86859-058-6
02.2010

42.00
Out of print

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The multi-talented Max Burchartz was a member of the avant-garde group that criticised Bauhaus at a spectacular congress organised by the Constructivists and Dadaists in Weimar in 1922/23. Influenced by the Dutch De Stijl School, Burchartz turned away from expressionism and moved towards constructivism. He undertook another radical step when he gave up painting and dedicated himself to Neue Gestaltung in typography and advertising. In 1924, he founded the werbe-bau advertising agency in Bochum in the core region of industrial development. Burchartz’s typophotos for the Bochum Association, colour coding system for the Hans Sachs Building in Gelsenkirchen, foundation courses at the Folkwang Academy in Essen, and many art theory and pedagogical texts are evidence of his work as a reformer. The photograph of his young daughter was taken in 1928. Called “Lotte (Auge),” it became an icon of modern photography.

 

 

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