Through targeted marketing in perfect presentations of buildings, an effective web design and active public relations, an architect can establish a public presence and hence position himself on the market. In addition to this more operational sphere, this book presents ways to achieve customer-oriented communication, as well as professional and communicative design: the architecture office as a trademark.

With contributions of Wilfried Dechau, Eva Reinhold-Postina, Rolf Toyka, and many more.