Offensive Architektur

Präsentation, Public Relations und Marketing für Architekten

Frank Peter Jäger (ed.)

17 x 22,5 cm
192 pages, 66 col. and 73 b/w
ISBN 978-3-931321-42-0

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Through targeted marketing in perfect presentations of buildings, an effective web design and active public relations, an architect can establish a public presence and hence position himself on the market. In addition to this more operational sphere, this book presents ways to achieve customer-oriented communication, as well as professional and communicative design: the architecture office as a trademark.

With contributions of Wilfried Dechau, Eva Reinhold-Postina, Rolf Toyka, and many more.


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