1887–1961 Künstler Typograf Pädagoge
Editor: Gerda Breuer
with 168 col. and 218 b/w Images
Dimensions: 23 x 30 cm
Euro 42.00 sFr 70.50
Date of publication: February 2010
|The multi-talented Max Burchartz was a member of the avant-garde group that criticised Bauhaus
at a spectacular congress organised by the Constructivists and Dadaists in Weimar in
1922/23. Influenced by the Dutch De Stijl School, Burchartz turned away from expressionism
and moved towards constructivism. He undertook another radical step when he gave up painting
and dedicated himself to Neue Gestaltung in typography and advertising. In 1924, he founded
the werbe-bau advertising agency in Bochum in the core region of industrial development.
Burchartz’s typophotos for the Bochum Association, colour coding system for the Hans Sachs Building in Gelsenkirchen, foundation courses at the Folkwang Academy in Essen, and many art theory and pedagogical texts are evidence of his work as a reformer. The photograph of his young daughter was taken in 1928. Called “Lotte (Auge),” it became an icon of modern photography.